| The main types of people are: |
| 1. | Frugal Families - Lower-income families living in the suburbs.
Middle-income married couples with children, ranging in age from upper 30s to upper 50s. Some are high school graduates, while others have completed college. Occupations vary. |
| 2. | Pinching Pennies - Lower-scale suburban singles.
These pre-middle-age to middle-age singles bring in lower incomes. Some rent their homes, while others own. Education level varies from high school or lower to college. |
| 3. | Leave It to Beaver - Middle- to upper-income suburban families.
Ranging in age from 30s to 50s, these married couples with children are likely to own their home and work in management, professional, or skill-based occupations. Education level varies from high school to college. |
| 4. | Suburban Empty Nesters - Older suburban couples with grown-up children.
Ranging in age from lower 50s to mid-60s, these couples have children that have left the nest. Most earn middle to upper incomes and own their homes. |
| 5. | Suburban Retirees - Seniors over 65 who live in the suburbs.
These seniors are living out their retirement years in suburbia. Most own their homes, and some have college degrees. |
