| The main types of people are: |
| 1. | Shoestring Singles - Downscale, striving singles.
Struggling urban singles that are on a tight budget, making minimum wage and working in service jobs. Most have a high school education or lower and most rent. |
| 2. | Melting Pot - Low-income, foreign-language-speaking urbanites.
Lower-income population mainly employed in service jobs. Most have a high school education or lower. |
| 3. | Stretched Budgets - Lower-scale urban couples with children.
Mixed educational status with some having a high school education and some college. Combined income low-to-moderate. |
| 4. | Wise Old Urbanites - Older home-owning city dwellers in older buildings.
Middle- to senior-age urban singles who are established in their work and living environment. Most own their own apartment or condo and tend to live in older buildings. |
| 5. | Suburban Retirees - Seniors over 65 who live in the suburbs.
These seniors are living out their retirement years in suburbia. Most own their homes, and some have college degrees. |
